An internship during my undergraduate studies pivoted me into marketing. While always having a talent for programming, diving into new technology and creative design, this role gave me the chance to turn those skills into a career. Since then, I’ve blended my creative problem solving ingenuity and tech skills.

In my current role as Digital Marketing Specialist at Informa Markets, I own the web strategy for eight B2B brands and large-scale events—including one with 60,000+ attendees. I manage site performance end-to-end: from landing page optimization and CRO analysis to multi-channel campaign execution. I use Google Analytics to generate data-driven hypotheses and identify conversion opportunities, which aligns directly with your goal of building an analytics-backed web roadmap. Before that, at ELITechGroup, I built and managed five websites from the ground up, led four product launches and rebranding initiatives, and coordinated 20+ global trade shows—giving me a strong foundation in cross-functional collaboration across marketing, product, and engineering teams.

My love of learning and challenging myself prompted me to get a Masters degree in Digital Marketing to further strengthen my strategic and analytical expertise. I have learned from incredible bosses and mentors who have given me opportunities to lead teams and projects. I have watched skilled examples of leadership that I work to hard to implement in my career.